And so, we came up with a “one design a day” model, affordably priced at RM43 with free delivery. We had hope that people will latch on to the idea, even though many told us that it wouldn’t work. We went ahead anyway. The response and love we received thereafter blew our minds the best way possible. We broke even in the first 6 months and bought our first investment – our Nespresso machine, which to this day (3.5 years later) is still churning out our much-needed caffeine fix throughout the day.
We broke grounds. We changed the way people gift flowers and celebrate moments. For mum, because she made me breakfast. For my BFF, because her goldfish just died. For that boss, because even though she’s hard on me, she pushes me to be my very best. And for that amazing girlfriend or wife, because it’s Friday. We called that #justbecauseflowers – flowers for any reason and every reason. We send out hundreds of #justbecauseflowers daily and we love what we do. Now, we want to make that experience even better. This year, we’re going to introduce many value-added new features like favourite flower notification, a reminder service (You’re welcome, Mr. Husband of the year!) and even a tracking function so you know when to expect a happy squeal on the other end.
While we’ve changed the way (or reasons) people gift flowers, we’re not quite done. This is just the beginning.
We want to change the way EVERYONE gets to enjoy flowers. We want everyone to be able to feel like a millionaire when they wake up. We want you to enjoy flowers as part of your lifestyle because they are proven to make people feel better.
To do this, we need to transform the industry. You see, a stalk of rose may be sold at RM1 from the farmers who have spent 6 months growing and harvesting this flower. But by the time it reaches you, the consumer, it is sold for RM10. RM9 is made between the many middlemen along the way. We want to bridge this gap. For the farmers to make a little more and for you, the consumers to pay a lot less.
This is a big dream. Ambitious as it may seem, we’re not the type to turn down a challenge. We cannot achieve this alone.
We need you to join us. Invest in the dream and help make it a reality. Play a part in this and be part of the solution in transforming the industry.
One day, we should all be waking up with to the best peonies from Holland or top grade roses from Kenya because they’re now affordable and accessible. And someone else on the other side of the world will be waking up to the most beautiful chrysanthemums from Cameron Highlands. That should be the way. Help us make this dream a reality.
With happy hopes, Jo